We created "The Perfect Gift," a social campaign that positioned Meta Quest 3 not just as a headset, but as headspace—the perfect present to inspire curiosity, movement, creativity, and joy. The holidays aren't about one-size-fits-all gifts, so we developed a strategy rooted in mixed reality as deeply personal. I concepted and built content pillars like Mega Mixed Reality, Epic Self-Gifting, and Holiday Jumpscare that paired product features with specific personalities, subcultures, and creator perspectives. Each piece was designed to spark the thought: Wait, you can do that in Quest?

I developed content briefs, captions, and ideas across Mixed Reality and Gifting themes, then managed influencer briefing and content reviews to ensure alignment between creator authenticity and brand voice. Working with external production partners, I helped produce and scale video content across Instagram, TikTok, Facebook, and more—timed strategically to hit Black Friday, last-minute shopping rushes, and post-holiday "me time" moments. I also facilitated production of channel content and appeared in select pieces, grounding the campaign in real-life use cases that felt relatable rather than aspirational.

Key Results:

• Contributed to Meta Quest surpassing 314K new followers in under eight months

• Generated over 1.25M impressions through seasonal campaign content

• Deployed multi-platform holiday campaign across Instagram, TikTok, and Facebook

• Successfully positioned Meta Quest 3 as go-to holiday gift during competitive retail season

• Validated subculture-driven, personal approach to social content strategy