I led consumer adoption from the ground up, developing targeted digital campaigns and community-building initiatives that drove 15K beta user downloads within three months. My approach centered on understanding user behavior as a strategic asset—managing the consumer experience during beta testing and analyzing patterns to surface insights that would drive product decisions. This work generated 10K user-created conversations and 150K community event actions, providing rich behavioral data that informed feature prioritization and go-to-market planning.

I spearheaded research efforts using qualitative and quantitative methods to shape consumer experience strategy, including overseeing the SHIFT Fellowship research program. These insights refined targeting strategies and optimized messaging across the acquisition funnel. Through demand generation campaigns, I achieved a 66.7% increase in subscriber waitlist growth from 9K to 18K consumers. Collaborating cross-functionally with design and product teams, I translated data-driven insights and consumer feedback into tangible product enhancements, ensuring the consumer voice remained central to development as we scaled toward public launch.

Key Results:

• 15K beta user downloads within three months of launch

• 66.7% increase in subscriber waitlist growth (9K to 18K consumers)

• 10K user-created conversations and 150K community event actions generated

• Consumer insights informed product roadmap and feature prioritization