I began with extensive founder interviews, spending hours with Esther to understand both the science behind vaginal health and her personal mission. From these conversations, I extracted what made Boquet different: a commitment to transparency, a pharmacist's precision, and a belief that feminine care deserved thoughtful attention. This became the foundation for the brand's narrative architecture — the overarching story framework guiding all messaging.

I built a comprehensive messaging system including website content structure, product copy, brand taglines, and verbal identity for social media. The copy balanced education with aspiration, speaking directly and confidently about vaginal health rather than euphemizing it. This verbal identity worked in tandem with visual design and art direction to create a holistic brand experience that felt premium, trustworthy, and refreshingly honest.

Key Results:

• Developed complete narrative architecture and messaging framework for launch

• Created taglines and copy that successfully destigmatized intimate wellness conversation

• Established distinctive brand voice balancing pharmaceutical credibility with accessible warmth

• Delivered messaging system deployed across website, packaging, and social media