Emerline Ji is a strategy director, writer, and producer who builds the strategies, stories, and systems that bring ambitious brands to life.

Most recently as Director of Strategy at Artemis Ward, she led strategic vision and program execution for Meta's emerging technology portfolio — including Ray-Ban Meta smart glasses, Meta AI, and Meta Quest mixed reality products. Her work spanned foundational research and positioning through content production and channel operations: launching social channels from scratch, directing 50+ content pieces across platforms, coordinating cross-functional teams and agency partners across the U.S., U.K., Canada, and Italy, and building strategic playbooks that partners across multiple markets adopted and executed. She also developed brand strategies for cultural institutions navigating complex narratives.

Before that, she was a founding employee at Somewhere Good, a venture-backed audio social app, where she led consumer strategy and helped establish the platform's early user base — growing from zero to 15K downloads.

As Head of Content at CreativeMornings, she built the content infrastructure and brand partnerships that helped scale the community to a global network spanning hundreds of cities — reaching 5.4M newsletter reads and managing 50+ partnerships with brands including Adobe, Mailchimp, and WordPress.

She began her career in communications at Squarespace and in PR at Prain Global in Seoul.

Raised in California and shaped by New York City, Seoul, and Los Angeles, she advises independently through Flourish Codes — supporting founders across brand strategy, consumer insights, and creative operations.