CreativeMornings

,

Scaling content systems for a global creative community

Focus

Focus

Reposition + Scale-Up

Reposition + Scale-Up

Reposition + Scale-Up

Industry

Industry

Community

Community

Media

Media

Nonprofit

Nonprofit

My Role

Role

My Role

Head of Content

Head of Content

Services

Services

Services

Brand Strategy
Narrative Strategy
Content Strategy
Blog & Newsletters
Copywriting

Brand Strategy
Narrative Strategy
Content Strategy
Blog & Newsletters
Copywriting

Brand Strategy
Narrative Strategy
Content Strategy
Blog & Newsletters
Copywriting

Year

Year

2016-2021

2016-2021

Five years building the content infrastructure that scaled a breakfast lecture series into a global creative institution.

Five years building the content infrastructure that scaled a breakfast lecture series into a global creative institution.

Founded as a small Brooklyn breakfast lecture series, CreativeMornings grew into the world's largest face-to-face creative community, spanning 230+ cities across 65+ countries. As the organization scaled globally, the core challenge was coherence: supporting growth across hundreds of independent, volunteer-led chapters while maintaining a clear, consistent brand presence across content, partnerships, and communications.

Over five years, I progressed from Partnerships Success Analyst to Head of Content & Brand, helping shape how CreativeMornings showed up in the worldonline and off. Across three roles, I led the development of scalable editorial and partnership infrastructure: defining global brand voice, formalizing content partnerships, and building internal systems that enabled consistency without over-centralization.

My work spanned global editorial strategy, newsletters, digital platforms, and brand partnerships with leading technology companies. The result was a sustainable model for content and partnerships that supported long-term audience growth, strengthened brand relationships, and positioned CreativeMornings as a global creative institution rather than a single event series.

Founded as a small Brooklyn breakfast lecture series, CreativeMornings grew into the world's largest face-to-face creative community, spanning 230+ cities across 65+ countries. As the organization scaled globally, the core challenge was coherence: supporting growth across hundreds of independent, volunteer-led chapters while maintaining a clear, consistent brand presence across content, partnerships, and communications.

Over five years, I progressed from Partnerships Success Analyst to Head of Content & Brand, helping shape how CreativeMornings showed up in the worldonline and off. Across three roles, I led the development of scalable editorial and partnership infrastructure: defining global brand voice, formalizing content partnerships, and building internal systems that enabled consistency without over-centralization.

My work spanned global editorial strategy, newsletters, digital platforms, and brand partnerships with leading technology companies. The result was a sustainable model for content and partnerships that supported long-term audience growth, strengthened brand relationships, and positioned CreativeMornings as a global creative institution rather than a single event series.

A thriving global network of 230+ cities — ready for content and brand systems to scale sustainably.

A thriving global network of 230+ cities — ready for content and brand systems to scale sustainably.

A thriving global network of 230+ cities — ready for content and brand systems to scale sustainably.

Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky

Building the editorial and partnership systems to sustain that growth.

Building the editorial and partnership systems to sustain that growth.

Building the editorial and partnership systems to sustain that growth.

Leading editorial strategy, brand partnerships, and communications across a five-year evolution.

Leading editorial strategy, brand partnerships, and communications across a five-year evolution.

Leading editorial strategy, brand partnerships, and communications across a five-year evolution.

Vine leaf
Vine leaf
Vine leaf
Vine leaf
Vine leaf
Vine leaf

50+ brand partnerships, 5.4M newsletter reads, and 300+ activations—sustained growth across a global network.

50+ brand partnerships, 5.4M newsletter reads, and 300+ activations—sustained growth across a global network.

50+ brand partnerships, 5.4M newsletter reads, and 300+ activations—sustained growth across a global network.

Collaborators

CREATIVEMORNINGS

Tina Roth Eisenberg
Kyle Baptista
Katherine McDonald
Lisa Cifuentes
Sally Rumble
Exa Kutler
Paul Jun

Tina Roth Eisenberg
Kyle Baptista
Katherine McDonald
Lisa Cifuentes
Sally Rumble
Exa Kutler
Paul Jun

Tina Roth Eisenberg
Kyle Baptista
Katherine McDonald
Lisa Cifuentes
Sally Rumble
Exa Kutler
Paul Jun

PARTNERSHIPS

Mailchimp
Adobe
WordPress
Harvest
Skillshare
Shutterstock
Basecamp

Mailchimp
Adobe
WordPress
Harvest
Skillshare
Shutterstock
Basecamp

Mailchimp
Adobe
WordPress
Harvest
Skillshare
Shutterstock
Basecamp

Boquet

Crafting the language for vaginal wellness that feels essential not clinical

Boquet

Crafting the language for vaginal wellness that feels essential not clinical

Boquet

Crafting the language for vaginal wellness that feels essential not clinical

Floating Farmhouse

Launching a modern Catskills retreat rooted in architectural calm

Floating Farmhouse

Launching a modern Catskills retreat rooted in architectural calm

Floating Farmhouse

Launching a modern Catskills retreat rooted in architectural calm

Squarespace

Amplifying the website stories behind what people build

Squarespace

Amplifying the website stories behind what people build

Squarespace

Amplifying the website stories behind what people build