

Scaling content systems for a global creative community
Focus
Focus
Reposition + Scale-Up
Reposition + Scale-Up
Reposition + Scale-Up
Industry
Industry
Community
Community
Media
Media
Nonprofit
Nonprofit
My Role
Role
My Role
Head of Content
Head of Content
Services
Services
Services
Brand Strategy
Narrative Strategy
Content Strategy
Blog & Newsletters
Copywriting
Brand Strategy
Narrative Strategy
Content Strategy
Blog & Newsletters
Copywriting
Brand Strategy
Narrative Strategy
Content Strategy
Blog & Newsletters
Copywriting
Year
Year
2016-2021
2016-2021
Five years building the content infrastructure that scaled a breakfast lecture series into a global creative institution.
Five years building the content infrastructure that scaled a breakfast lecture series into a global creative institution.
Founded as a small Brooklyn breakfast lecture series, CreativeMornings grew into the world's largest face-to-face creative community, spanning 230+ cities across 65+ countries. As the organization scaled globally, the core challenge was coherence: supporting growth across hundreds of independent, volunteer-led chapters while maintaining a clear, consistent brand presence across content, partnerships, and communications.
Over five years, I progressed from Partnerships Success Analyst to Head of Content & Brand, helping shape how CreativeMornings showed up in the world—online and off. Across three roles, I led the development of scalable editorial and partnership infrastructure: defining global brand voice, formalizing content partnerships, and building internal systems that enabled consistency without over-centralization.
My work spanned global editorial strategy, newsletters, digital platforms, and brand partnerships with leading technology companies. The result was a sustainable model for content and partnerships that supported long-term audience growth, strengthened brand relationships, and positioned CreativeMornings as a global creative institution rather than a single event series.
Founded as a small Brooklyn breakfast lecture series, CreativeMornings grew into the world's largest face-to-face creative community, spanning 230+ cities across 65+ countries. As the organization scaled globally, the core challenge was coherence: supporting growth across hundreds of independent, volunteer-led chapters while maintaining a clear, consistent brand presence across content, partnerships, and communications.
Over five years, I progressed from Partnerships Success Analyst to Head of Content & Brand, helping shape how CreativeMornings showed up in the world—online and off. Across three roles, I led the development of scalable editorial and partnership infrastructure: defining global brand voice, formalizing content partnerships, and building internal systems that enabled consistency without over-centralization.
My work spanned global editorial strategy, newsletters, digital platforms, and brand partnerships with leading technology companies. The result was a sustainable model for content and partnerships that supported long-term audience growth, strengthened brand relationships, and positioned CreativeMornings as a global creative institution rather than a single event series.
A thriving global network of 230+ cities — ready for content and brand systems to scale sustainably.
A thriving global network of 230+ cities — ready for content and brand systems to scale sustainably.
A thriving global network of 230+ cities — ready for content and brand systems to scale sustainably.






Building the editorial and partnership systems to sustain that growth.
Building the editorial and partnership systems to sustain that growth.
Building the editorial and partnership systems to sustain that growth.



Leading editorial strategy, brand partnerships, and communications across a five-year evolution.
Leading editorial strategy, brand partnerships, and communications across a five-year evolution.
Leading editorial strategy, brand partnerships, and communications across a five-year evolution.






50+ brand partnerships, 5.4M newsletter reads, and 300+ activations—sustained growth across a global network.
50+ brand partnerships, 5.4M newsletter reads, and 300+ activations—sustained growth across a global network.
50+ brand partnerships, 5.4M newsletter reads, and 300+ activations—sustained growth across a global network.
Collaborators
CREATIVEMORNINGS
Tina Roth Eisenberg
Kyle Baptista
Katherine McDonald
Lisa Cifuentes
Sally Rumble
Exa Kutler
Paul Jun
Tina Roth Eisenberg
Kyle Baptista
Katherine McDonald
Lisa Cifuentes
Sally Rumble
Exa Kutler
Paul Jun
Tina Roth Eisenberg
Kyle Baptista
Katherine McDonald
Lisa Cifuentes
Sally Rumble
Exa Kutler
Paul Jun
PARTNERSHIPS
Mailchimp
Adobe
WordPress
Harvest
Skillshare
Shutterstock
Basecamp
Mailchimp
Adobe
WordPress
Harvest
Skillshare
Shutterstock
Basecamp
Mailchimp
Adobe
WordPress
Harvest
Skillshare
Shutterstock
Basecamp

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