Emerline Joo-Youn Ji is a strategy director, writer, and founder. Based in Washington, D.C., with roots in New York, Seoul, and California.

As Director of Strategy at Artemis Ward, she blends strategic direction and creative insight to help brands and organizations build trust, resonance, and capacity for change. Throughout her work, she is guided by a systems-minded, narrative-led approach — rooted in curiosity, cultural fluency, and care.

Through her independent creative practice, she crafts art and editorial projects that investigate how memory, materiality, and space ground us more fully in the present. She’s also building Flourish Codes, a creative research and strategy lab exploring the in-between.