Connecting the Creative World
The world’s largest face-to-face creative community
Overview
Founded by Tina Roth Eisenberg, CreativeMornings is a global breakfast lecture series for the creative community. Founded in 2008 in Brooklyn, New York, it has grown into a worldwide movement with chapters in over 240 cities across 70 countries. Each month, local volunteers organize free events featuring short talks, coffee, and community networking, all centered around a shared global theme. The organization operates on the belief that everyone is creative and everyone is welcome.
My Role
Brand & Communications Lead
Oversaw global brand voice and storytelling across editorial, partnerships, and community platforms—shaping how CreativeMornings showed up in the world, both online and off.
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The Opportunity
During my tenure at CreativeMornings — and at a moment when the organization was continuing to scale its global presence — my focus was on deepening how the brand showed up in the world. The community was already vibrant and expansive; my work centered on evolving its systems and storytelling to match. I helped scale our editorial voice, built out a global communications kit for chapter hosts, and operationalized our content partnerships program to ensure the brand could grow sustainably — in tone, reach, and revenue.
How It Came to Life
At HQ, I led brand and communications across platforms — building the systems and stories that helped CreativeMornings scale with clarity and care. I reimagined Weekly Highlights as a flagship editorial product, growing it to over 250K subscribers and tripling its open rate. I co-led the content strategy for our global website relaunch and helped evolve our positioning from “a breakfast lecture series” to “the world’s largest face-to-face creative community.” I also led content for campaigns like Own Your Content (with WordPress), Inbox of Forgotten Emails (with Mailchimp), and Time Well Spent (with Harvest), combining editorial storytelling with global chapter distribution. Behind the scenes, I created our first global communications kit for chapter organizers, formalized our content partnerships into a sustainable model, and kept our voice consistent across newsletters, blog, podcast, and social.
The Outcome
250K+ newsletter subscribers, 17M+ total reads
Open rate grew from 10% → 30%
300+ global partnership activations
Brand storytelling with WordPress, Adobe, Mailchimp, and more
Recognized by The New York Times as “TED Talks for the rest of us”
