Ray-Ban Meta
Storytelling for wearable tech you actually want to wear
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Ray-Ban Meta
Storytelling for wearable tech you actually want to wear
Emerline Ji is a strategy director, writer, and producer who builds the strategies, stories, and systems that bring ambitious brands to life — from positioning and narrative through content production and delivery. Her work spans AI, wearable tech, and global creative communities, including Meta AI, Ray-Ban Meta, and CreativeMornings.
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About Emerline
About Emerline
About Emerline
With over a decade of experience, Emerline Ji builds the strategies and storytelling systems that define how brands show up in culture — spanning AI products, wearable tech, social platforms, and global creative communities. She believes strategy only works when it shows up in language people actually use and content they choose to engage with.
With over a decade of experience, Emerline Ji builds the strategies and storytelling systems that define how brands show up in culture — spanning AI products, wearable tech, social platforms, and global creative communities. She believes strategy only works when it shows up in language people actually use and content they choose to engage with.
Her approach bridges strategic thinking and hands-on execution: developing positioning and narrative frameworks, producing content across platforms and markets, and building the infrastructure that teams across multiple agencies adopt and run with.
Her approach bridges strategic thinking and hands-on execution: developing positioning and narrative frameworks, producing content across platforms and markets, and building the infrastructure that teams across multiple agencies adopt and run with.
